PT / ESP
EXPO REVESTIR 2018 OPENS WITH GREAT EXPECTATION FOR BUSINESS


Today, March 13th, EXPO REVESTIR has started: the most awaited architecture and construction event and that signals the year's rush to business. The four days of visitation were divided into two moments for specific and highly qualified audiences: Business Days (March 13th and 14th) are aimed at those who have the objective of doing business. The Creative Days (March 15th and 16th) are aimed at unique and surprising experiences for those looking for inspiration, trends and new technologies.

The official opening of the 16th edition of EXPO REVESTIR was attended by the board of directors chairman of the Brazilian Association of Manufacturers of Ceramic Tiles, Sanitary Ware and Related Products (Anfacer), Heitor Ribeiro de Almeida Neto; the superintendent of ANFACER and president of EXPO REVESTIR, Antonio Carlos Kieling; the president of Apex-Brasil (Brazilian Trade and Investment Promotion Agency), Ambassador Roberto Jaguaribe Gomes de Mattos; Secretary of Housing of São Paulo, Nelson Luiz Baeta Neves Filho; and the Municipal Secretary of Services and Works of the State of São Paulo, Marcos Rodrigues Penido.




  APEX-BRASIL AND ANFACER SIGN AGREEMENT DURING EXPO REVESTIR

During the opening ceremony of the 16th EXPO REVESTIR, the agreement between ANFACER and Apex-Brasil (Brazilian Trade and Investment Promotion Agency) was renewed.

The objective is to promote Brazilian exports of ceramic tiles and sanitary ware, supporting the Brazilian industry and consolidating its presence in the international market



BUYER AND IMAGE PROJECT IS SUPPORTED BY APEX-BRASIL AND TAKES PLACE AT THE 16TH EXPO REVESTIR



With the support of Apex-Brasil, a meeting of the Buyer and Image Project was held today, with the objective of generating business, considering that the fair is the conducive environment for closer trade relations with the international market.

Buyers from the following countries were invited: South Africa, Argentina, Bangladesh, Bolivia, Chile, Colombia, Costa Rica, Dominican Republic, UAE, Ecuador, Guatemala, Grenada, Haiti, Honduras, Jamaica, Jordan, Kenya, Nigeria, Panama, Paraguay, Peru, United Kingdom, Dominican Republic, Saint Lucia, Senegal, Trinidad, Trinidad and Tobago, Uruguay, Venezuela. The meeting was attended by journalists and opinion formers from South Africa, Argentina, India, Italy, Paraguay and the United Kingdom.



LECTURE WITH JOURNALIST GERSON CAMAROTTI AND AWARDS OF MAJOR RESELLERS IN THE COUNTRY MARK THE FIRST DAY



Known as the RESELLER'S DAY, the Forum of Leaders of the Retail and Construction Material Industry was conducted by ANFACER; Expo Revestir; Brazilian Association of the Construction Materials Industry (Abramat); and Grau 10 Editora - Anamaco Magazine. The event was sponsored by Weber Saint-Gobain /Quartzolit products.

Antonio Carlos Kieling, president of ANFACER, started the Forum and spoke about the year 2018, which He considered very important due to political and economic decisions. "EXPO REVESTIR is undoubtedly a milestone for our industry. We are leaving a delicate moment and we affirm that our segment should focus on a national agenda and not only in sectorial interests. We have to unite the entire construction segment to create a favorable environment that stimulates and generates employment".

To end the evening, the journalist Gerson Camarotti spoke to an audience of more than 350 people about what are the directions of Brazil this year. "The political interface and the economy have never been so strong as this year. My first concern is not about the names of potential candidates, but their agenda. The fiscal adjustment is fundamental to the future of the Country. The yellow light is already on and we have to have a little more responsibility". After the speech of Camarotti, there was the delivery of the awards of the resellers from all over Brazil.



EXPO REVESTIR HIGHLIGHT AWARD -
ANAMACO MAGAZINE 2018TO MAJOR RESELLERS IN THE COUNTRY


The scheduling of the Retailer’s Day was concluded with the delivery of the EXPO REVESTIR HIGHLIGHT AWARD - ANAMACO MAGAZINE 2018, honoring the main resellers of ceramic tiles and sanitary ware of the Country. As a criterion, they took into account the exposure of the products, the quality of the service to the consumer and partnership with industry.

GET TO KNOW THE WINNERS OF 2018::

SOUTH:

- BALAROTI
- CASAS DA ÁGUA
- CASSOL
- A TUMELERO
  MID-WEST:

- SÃO JORGE SHOPPING DA CONSTRUÇÃO
- TENDTUDO
- TODIMO
  SÃO PAULO (INTERIOR AND COASTAL AREA)

- SECOL
- CONSTRUMARQUES
- CASA DOS CONSTRUTORES
- BANDINI
  CAPITAL AND GREATER SÃO PAULO:

- TELHANORTE
- LEROY MERLIN
- DICICO / SODIMAC (CONSTRUDECOR)
- C&C CASA E CONSTRUÇÃO
- VILLAGE

RIO DE JANEIRO, MINAS GERAIS
AND ESPÍRITO SANTO
:

- ABC ATACADO BRASILEIRO DA CONSTRUÇÃO
- C&C CASA E CONSTRUÇÃO
- FORNECEDORA CHATUBA
- AMOEDO
- CASA SHOW
- SANTA CRUZ ACABAMENTOS
- VILAREJO
  NORTH:

- IRMÃOS MEURER
- DICASA
- COMAC IMPORTAÇÃO E EXPORTAÇÃO
- COCIL
- AGRO BOI
  NORTHEAST:

- POTIGUAR
- NORMATEL HOME CENTER
- FERREIRA COSTA
- CARAJÁS





TRENDS



Japonism: finess and elegance

Pieces painted with screen printing technique and burned at 900°; shapes of nature and simple geometry; in addition to collections inspired by the Japanese carbonization technique are some of the highlights of the 16th EXPO REVESTIR releases. Check out the trends!


 

Large Format stand out among the releases (300x150cm / 150 x 150 cm)

Among the trends of 2018 present in the 16th EXPO REVESTIR are the large format tiles measuring up to 3m x 1,5m. This novelty allows the installation of the pieces with less seams, bringing more uniformity to the look of all the environments of the house.

 

HD Printing: the technology that allows the reproduction of the most varied surfaces (high definition reproduction):

To reproduce the texture and the wooden grain; the booming prints in the fashion world, as well as the wood and the hydraulic tile for internal and external environments are among the options to bring contemporaneity to the house.


 

Colors and prints: joy and vibration for the coverings

Versatility, visual movement and countless possibilities are among the advantages of this trend that are dominating the releases of the ARCHITECTURE AND CONSTRUCTION FASHION WEEK.






HAPPENING AT EXPO REVESTIR

Beach Lounge Conteúdo_ brings talks every day



The digital influencers platform Conteúdo_ , brings a series of talks during the 16th Expo Revestir. The busy schedule started today with the interview of the architects Fernando Forte (FGMF – 1pm) and Guilherme Torres (2pm), followed with Duda Santos' lecture on Digital Marketing for Architects (3pm), ending with a chat with the architect Elaine Gonzalez (5pm).

Tomorrow (March 14th), the interview with Claudia Albertini (2pm) takes place, followed by a talk by Diego Simon about the Enchantment Cycle (3pm) and closes with the interview with Newton Lima (5pm). On Thursday (March 15th), the contents begin with the talk of Michelle Mariotto (11am) around the Meaning of Design and the interview with Leo Shehtman (2pm). The activities continue with Cris Paola's lecture on Office Management (3 pm) and an interview with Ruy Ohtake (4.30 pm). On the last day (March 16th), the highlights are the talk about Trends, with Andrea Lenz (11am); followed by the interview with Tarsila do Amaral, granddaughter of the renowned plastic artist (2.30pm); and ends with the speech of Ale Gomes on Social Networks for Professionals (3pm). The week of conversation takes place at the Beach Lounge Contúdo_ which is located at booth 211.


  Marko Brajovic + Fernando Forte + Baba Vacaro + Clarissa Schneider on a creative chat at DOCOL

The meeting was mediated by journalist Clarissa Schneider. Among the subjects, the personal experiences of each professional, the day to day and their creative processes.


  Grupo Roca Talks: trends of different areas of knowledge

Grupo Roca holds a series of talks with personalities that will address the trends in several aspects. Today there was a meeting with Iza Dezon, of Peclers Paris (which is repeated tomorrow at 1.30pm); and with Thais Lauton of Casa & Jardim Magazine. On the second day of EXPO REVESTIR, Mariana Macedo from Bimobject (1.30pm) will talk about technology. And on the 15th, the microphone will be with Renata Zappellini, from Renata Decor (11.30am and 5.30pm); with Mariana Macedo (1.30pm) and Tatiana Hultmann, from Mostra Conteiner, (3.30pm). The meetings take place at the Incepa booth (2640).


  Eternally, Oscar Niemeyer

Editora Brasileira launches the book Oscar Niemeyer and promotes an iconic photography exhibition around the work of the renowned architect, considered one of the key figures in the development of modern Brazilian architecture. The photos are authored by Leonardo Finotti and feature Niemeyer's main projects. At the exhibition, the visitor will know the sketches of the professional who designed Brasília; you can buy the original book and drawings with special discounts and, today, there was an autograph afternoon with the author


  ACOMAcs holds a General Meeting

Today, during the 16th EXPO REVESTIR, the General Assembly of the Federation of ACOMACs (Association of Traders of Building Materials) took place.


The 16th edition of EXPO REVESTIR will take place until March 16th at the Transamérica Expo Center in São Paulo.

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